TITLE

Relating good causes to marketing

AUTHOR(S)
Milton, Simon
PUB. DATE
May 2003
SOURCE
Brand Strategy;May2003, Issue 171, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of cause-related marketing on various businesses. Enhancement on the skills of the marketing managers; Involvement of the sales personnel on different meetings and seminars; Way of boosting the reputation of the firm.
ACCESSION #
9831264

 

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