TITLE

"Cafetero con Garra": el papel de la comunicación corporativa sobre la cultura de la sociedad que impacta

AUTHOR(S)
Ocampo-Villegas, María Cristina
PUB. DATE
July 2014
SOURCE
Observatorio (OBS*);2014, Vol. 8 Issue 3, p149
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper analyzes the communication used by an organization (Coffee Growers Committee) with enough symbolic power to influence in the construction of reality. It looks at the strategies developed by Quindío Coffee Growers Committee and how they are in part responsible for what is called coffee culture. It starts doing a theory revision on construction of social or cultural reality and then links it to the communication strategies used in the construction of social reality. The object of research is a column called "Cafetero con garra" (Brave coffee grower) published in an institutional newspaper called "Actualidad Cafetera" (Coffe News) in a period of twenty years. A mix of research techniques were applied in order to do a discourse and content analyses. The results were contrasted to interviews and iconographic analyses. The study found that there were a series of identity features in the Quindío department. It also made evident those organizations with symbolic power which play an important role among society. It allows them to reinforce, by using communicational strategies, cultural features that are also important for organizations, in order to reach their strategic and corporative objectives.
ACCESSION #
98259558

 

Related Articles

  • Island Rapport.  // Time;6/23/1961, Vol. 77 Issue 26, p50 

    The article focuses on the contributions of columnist Heloise Cruse to the newspaper "Honolulu Advertiser" in Honolulu, Hawaii. It explores the development of her column entitled "Readers' Exchange" in which readers can send letters on various topics and be published in the newspaper. It notes...

  • Dewatermelonization.  // Time;10/14/1957, Vol. 70 Issue 16, p82 

    The article focuses on the editorial page of the "New York Herald Tribune" in its October 1957 issue. It says that the Trib's new chief William J. Miller wrote that reading most newspaper editorials is like eating boiled watermelon. He described those editorials as dull and bland and that...

  • HUMAN INTEREST STORIES AND DEMOCRACY. Hughes, Helen MacGill // Public Opinion Quarterly;4/1/37, Vol. 1 Issue 2, p73 

    This article reflects the growing interest of students of public opinion in the sociological implications of newspaper trends. It is not the political news that informs people about one another. It is the revelations of private life and those inconsequential items that in the newspaper office...

  • Sidebar Savvy: Interest Editors and Snag Writing Gigs. Bryant, Gilda V. // Writers' Journal;Mar/Apr2011, Vol. 32 Issue 2, p41 

    The article offers information regarding sidebars. It states that sidebars, which are sometimes called as boxes of resources or information, are composed of news, data, or anecdotes accompanying newspapers articles or nonfiction magazine. It also mentions that sidebars, as editors know, catch...

  • Correspondence. Hart, Frederick M.; Kehoe, Doris H.; Day, Sam H.; Hume, Paul; Dancer, Peter L.; Loftus, Sean D. // America;10/10/1959, Vol. 102 Issue 2, p29 

    Several letters to the editor are presented in response to articles in previous issues including "Catholic Higher Education," by John P. Sullivan in the September 19, 1959 issue, "Challenge to New York Papers," in the September 19, 1959 issue, and "'Avant-Garde' Catholic Critics?," by Harold C....

  • WANTED: MORE LETTERS TO MORE EDITORS. Anderson, Floyd // America;8/1/1942, Vol. 67 Issue 17, p460 

    The author comments on the significance of letters to the editor page in the daily and weekly papers as one of the most effective ways of fostering the growth of Catholic thought. He commends on the plea from a contributor who asked Christian journalists and writers to do their part in leavening...

  • Local Voices--Once Quiet--Are Heard. Landauer, Michael // Nieman Reports;Winter2007, Vol. 61 Issue 4, p23 

    The article focuses on the management of the editorial pages of the locally zoned editions of "The Dallas Morning News" newspaper in Dallas, Texas. Each section has volunteer editorial columnists called "Community Voices" who express opinions on matters of interest to their specific communities....

  • "It's a Strange Job — It's Very Lonely".  // Washingtonian Magazine;Jan2010, Vol. 45 Issue 4, p14 

    The article features Andrew Alexander, the 15th ombudsman of "Post." It notes that Alexander was having difficulty in navigating the Web site of the newspaper to contact editors and writers. According to Alexander, being a newspaper ombudsman is a strange job wherein he is like a man from...

  • Untitled.  // Time;Sep1967, Vol. 90 Issue 9, p11 

    The article offers information on stories featured in the sections of "Time" magazine that discussed contemporary life. It says that a story regarding successful businessman Clarence Jackson told how law, lawyers, and luck bore away everything in his life. It states that another story revealed...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics