Fueled by Enrollment Growth, College Textbook Sales Spike Almost 11%; More Growth in 2003

May 2003
Educational Marketer;5/19/2003, Vol. 34 Issue 15, p1
Trade Publication
Reports on the implications of enrollment growth, new editions and technology enhancements for college textbook sales in the U.S. in 2002. Expectation of publishers for the contribution of these factors to an above-average growth in 2003; Comparison of stability between the K-12 market and college market; Industry-wide revenue posted in 2002; Projections for a five to seven percent growth rate of textbook sales.


Related Articles

  • UCAS Progress.  // 14-19 Learning & Skills Bulletin;10/12/2012, Issue 69, p3 

    The article offers information on the UCAS Progress project, a secondary education course search and application service of Universities and Colleges Admissions Service (UCAS) which was launched on October 1, 2012.

  • FEEDBACK. Gardner, Stan; Davis, Howard; Ugino, Richard P.; Slorp, John; Kirkland, Travis; Smith, Burck; Pond, Wallace K.; Evans, Kenneth; Kolt, Leah // University Business;Oct2003, Vol. 6 Issue 10, p5 

    Presents letters to the editor referencing articles and topics discussed in previous issues of the journal "University Business." "What TV Has Taught Us About Admissions," which focused on the issue of college admissions and quality education; "Innovation Across the Campus," which discussed...

  • FACES IN THE CROWD.  // Journal of College Admission;Winter2011, Issue 210, p41 

    Interviews with university officials Scott G. Chrysler, Jr. and Tom Weede are presented. When asked about the role of ethics in their day-to-day lives, they refer to the significance of these moral values in serving people and performing their tasks appropriately. Chrysler cites the pressures...

  • Higher Education IT Networks Secure, but Not Secure Enough.  // EduExec;Dec2005, Vol. 24 Issue 12, p3 

    The article presents information on CDW-G's Higher Education IT Security Report Card 2005, an informal survey of higher education information technology (IT) professionals to learn more about the level of institutional support for IT security and the availability of resources. Overall, nearly...

  • Affiliate Spotlight: Technology and Admissions. Solis, Amanda; Nagle, Annemarie // NCSSSMST Journal;Fall2009, Vol. 15 Issue 1, p29 

    The article provides an update on technology and college admissions in the U.S. It highlights the growing popularity of social media in higher education wherein electronic mails, chats and blogging play a significant role in dealing with students, parents and guidance offices. It further...

  • TECHNOLOGY'S effect on college admission. Weeks, Anne Macleod // Independent School;Summer2004, Vol. 63 Issue 4, p50 

    Discusses the effects of educational technology on college admission. Benefits of the technology to colleges; Disadvantages of online college application to admission officers; Challenges posed by technology in college admission process; Role of college counselors in the education of...

  • Establishing an Equitable and Fair Admissions System for an Online Doctoral Program. Perkins, Ross; Lowenthal, Patrick // TechTrends: Linking Research & Practice to Improve Learning;Jul2014, Vol. 58 Issue 4, p27 

    The field of educational technology has seen marked growth from just a small number of distance-based doctoral programs to nearly 20 today. Creating and sustaining a quality doctoral program of any kind requires a substantial amount of work; the additional challenges of online programs both...

  • Admissions Goes Social. Domonell, Kristen // University Business;May2012, Vol. 15 Issue 5, p32 

    The article reports on the potential of social media to increase student admissions in colleges and universities in the U.S. in 2012. It explores the practices that schools can consider to utilize social media for the promotion of student enrollment including knowing students' goals, listening,...

  • A virtual win-win.  // Crain's Detroit Business;8/15/2011, Vol. 27 Issue 33, p0017 

    The article focuses on the trend of online courses among college students and schools in Detroit, Michigan. It states that the popularity of online courses have driven the completely online degree programs at Michigan colleges and universities. It mentions that the trend has resulted in...


Read the Article


Sign out of this library

Other Topics