TITLE

Fueled by Enrollment Growth, College Textbook Sales Spike Almost 11%; More Growth in 2003

PUB. DATE
May 2003
SOURCE
Educational Marketer;5/19/2003, Vol. 34 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the implications of enrollment growth, new editions and technology enhancements for college textbook sales in the U.S. in 2002. Expectation of publishers for the contribution of these factors to an above-average growth in 2003; Comparison of stability between the K-12 market and college market; Industry-wide revenue posted in 2002; Projections for a five to seven percent growth rate of textbook sales.
ACCESSION #
9808438

 

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