TITLE

From the land of pop

AUTHOR(S)
Koberstein, Wayne
PUB. DATE
September 1997
SOURCE
Pharmaceutical Executive;Sep97, Vol. 17 Issue 9, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Opposes the US Food and Drug Administration's approval on direct-to-consumer (DTC) advertising of pharmaceutical products. Huge spending of pharmaceutical companies in consumer advertising; Presence of risks in DTC advertising; Encouragement of patients to seek specific treatments.
ACCESSION #
98037

 

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