TITLE

ASSESSING PERCEIVED QUALITY THROUGH PACKAGE DESIGN: AN EYE TRACKING STUDY

AUTHOR(S)
Stanley, Sarah M.; Elrod, Cassandra C.
PUB. DATE
July 2014
SOURCE
Issues in Information Systems;2014, Vol. 15 Issue 2, p375
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this research, quality cues are examined on a simple consumer product: coffee. Previous research suggests that consumers use extrinsic & intrinsic cues to estimate perceived quality when they do not have previous experience with the product. A focus group, eye-tracking data, and a questionnaire were used in an attempt to understand where consumers focus on a package when trying to assess product quality. The eye-tracking results showed that consumers fixated primarily on the brand name and coffee blend, and focused only on the country of origin or special features (i.e. fair trade or organic) when it was located near the center of the package, in close proximity to the brand name. Interestingly, price does not seem to be as directly tied to quality as expected. In fact, the survey results showed that the lowest rated brands, in terms of quality, were not the lowest priced.
ACCESSION #
97937491

 

Related Articles

  • Highlights of an integrated education project for automotive education in Turkey. Arslan, Ridvan; Sürmen, Al&idot; // Journal of Cooperative Education & Internships;2009, Vol. 43 Issue 2, p1 

    One of the main problems of developing countries is a lack of qualified technicians in the service and industry sectors. It is expected that productivity and quality of the industry and service sectors will be improved by employment of competent qualified personnel in this class. A...

  • ORGANISATIONAL AND PEDAGOGICAL CONDITIONS OF EDUCATION QUALITY IMPROVEMENT IN THE PROFESSIONAL COLLEGE. ARTEMYEV, IGOR; ZYRYANOV, ALEXANDER // BCES Conference Proceedings;2013, Vol. 11, p449 

    In the article various organizational and pedagogical conditions of education quality improvement in the professional college are considered. Authors allocate such conditions as the increase of management efficiency due to the introduction of the quality management system into the system of...

  • The Project Method Increases Student Learning and Interest. Howell, Robert; Mordini, Robert // Tech Directions;Mar2003, Vol. 62 Issue 8, p31 

    Provides a historical background of using project method of teaching in industrial technology education. Value of the approach; Development in Scandinavia of Sloyd method of teaching; Introduction of manual training in the educational system; Concerns that should be addressed if a project is to...

  • COMING EVENTS.  // Quality;Mar2013, Vol. 52 Issue 3, p8 

    A calendar of events related to quality management for May and June 2013 is presented including the ASQ's World Conference on Quality and Improvement by the American Society for Quality (ASQ) that will be held in Indianapolis, Indiana on May 6-8, the EASTEC Conference by the Society of...

  • The Analysis of Cohesive links and Content, Interactional Quality and Objective Measures Based on the Conceptual Framework of Nandi. Sharif, Aysha Mohd // Arab World English Journal;2015 Special Issue, p207 

    The aim of this paper is to highlight the importance of cohesion in producing an interactive and meaningful discourse in harmony with the content, interactional quality and objective measure of the discussion forums in online discussion forums which contribute to knowledge in the course content...

  • Industrial Teacher Training and Audio-Visual Education. Barlow, Melvin L. // Education;Oct1947, Vol. 68 Issue 2, p90 

    This article explores the benefits and challenges of audio-visual education in industrial teacher training. The inherent nature of industrial education is harmoniously integrated with audio-visual education. The skills of the various trade fields are taught from the fundamentals upon which...

  • Toward Free and Efficient Liberal Colleges. Snedden, David // Journal of Higher Education;Jun1935, Vol. 6 Issue 6, p307 

    The article evaluates the functional education provided by liberal colleges. A study showed that most colleges and universities in the U.S. were after of the rapid expansion and development of professional colleges. It was also expected that in the next half century, several vocational colleges...

  • ŽENSKÝ VÝROBNÍ SPOLEK ÄŒESKÝ. Bahenská, Marie // Cesky Lid: etnologicky casopis;2004, Vol. 91 Issue 3, p253 

    From the 1870s on, the objective of the feminist movement had became the foundation of school that would allow the professional education of girls. In this endeavor played an important role the Female Manufacturing Czech Society (ženský výrobní spolek český, hereafter...

  • THE CULTURED MIND, THE SKILLFUL HAND: Manual Training Schools and the Democratization of the Arts and Crafts Movement. Floyd, Barbara // American Educational History Journal;Spring2005, Vol. 32 Issue 1, p44 

    Discusses the evolution of manual training schools and the democratization of the arts and crafts movement in the U.S. in the 1870s. Promoters of the arts and crafts movement in the country; Foundation of the Saint Louis Manual Training School by Calvin Woodward, dean of the Polytechnic School...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics