Aramayo García, Alejandra E.; Contreras Espinosa, Ruth S.
August 2014
3C Empresa;ago/nov2014, Vol. 3 Issue 3, p147
Academic Journal
The aim of this review is to present an analysis of the literature. The review is based on published academic research on the subject, and it is complemented with a summary of "gray" literature, based on sources found on the Internet. We believe that there is a need to review the literature for the case of women who have set up an online business and to indicate a direction of future studies. We conclude the article by mentioning that there is a dearth of academic research in the area and a lack of accumulated knowledge with explanatory theories and proposals.


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