TITLE

Maybelline energizes beauty business

PUB. DATE
August 2014
SOURCE
Chain Drug Review;8/25/2014, Vol. 36 Issue 13, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles cosmetics company Maybelline LLC located in New York which offers scientifically advanced formulas, revolutionary textures, and trendsetting shades of cosmetics.
ACCESSION #
97821836

 

Related Articles

  • Makeover and takeover? Galarza, Pablo // FW;9/26/95, Vol. 164 Issue 20, p18 

    Reports that the $352 million-in-sales lipstick maker Maybelline had great plans for a recently launched line which faltered and also suffered other sales disappointments. Why cosmetic industry trends in the United States look good; Buyout talk brewing.

  • Maybelline's new manifesto. Born, Pete // WWD: Women's Wear Daily;11/22/1996, Vol. 172 Issue 99, p10 

    Details Maybelline Inc.'s struggle for prominence in the mass market's fashion color category. Headquarter relocation; Integration of the American brand with those of L'Oreal SA's Gemey brand in France and Jade Kosmetik GmbH subsidiary in Germany; Brand globalization; Launching of eye cosmetics...

  • The 5 voices of Maybelline. Klepacki, Laura // WWD: Women's Wear Daily;2/11/2000, Vol. 179 Issue 29, WWD Teen Beauty p9 

    Highlights Maybelline's selection of five young women in the company's Maybelline 5 Internet contest in the United States from September 8 through October 8, 1999. Women's representation of the company's product line; Criteria for selecting the winners; Winners' receipt of a supply of...

  • Maybelline gets powerful spending push for 1997. Sloan, Pat // Advertising Age;12/16/1996, Vol. 67 Issue 51, p8 

    Focuses on Cosmair's plan for its Maybelline line of cosmetics as of December 1996. The plan to boost in advertising spending in the United States; Maybelline's hope to overtake Procter & Gamble Co. (P&G) Cover Girl line; The possibility of using Maybelline to launch other products from...

  • Lashing out. Brown, Sarah // Vogue;Jul2001, Vol. 191 Issue 7, p158 

    Focuses on the competition among mascara companies. Success of the Great Lash mascara line launched by Maybelline in 1971; Insights on the financial successes of mascara makers; Other mascara lines launched by various cosmetics manufacturers; Elements that make a mascara line successful;...

  • Maybelline Scores In Three-Way Struggle For Mass Market Share. Klepacki, Laura // WWD: Women's Wear Daily;4/14/2000, Vol. 179 Issue 73, p1 

    Reports on the emergence of Maybelline Co.'s cosmetics brand as the top-selling line in the United States, for the first quarter of 2000. Ranking of Revlon, the category's long-time leading brand; Maybelline's total retail sales; Other competitors in the cosmetics market.

  • Sugar kisses.  // DSN Retailing Today;1/6/2003, Vol. 42 Issue 1, p39 

    Focuses on the enhancement of color palettes with candy-colored hues by cosmetic companies in women's make-up. Introduction of the spring color collection from Maybelline; Features of the color palette from Revlon.

  • Maybelline's global expansion. Born, Pete // WWD: Women's Wear Daily;7/30/1993, Vol. 166 Issue 21, p7 

    Reports on Maybelline president and chief executive officer Robert N. Hiatt's plans of expanding company's overseas consumer base. Sales in 1992 in the United States color cosmetics market; Negotiations of merger with Yardley; Entry into fragrance market; Market share data; Relaunch of entire...

  • Intros reflect Maybelline New York's prowess.  // Chain Drug Review;8/8/2016, Vol. 38 Issue 12, p68 

    The article profiles cosmetics company Maybelline LLC including its corporate website, its primary business which is on beauty care such as cosmetics, and its mission which is to offer innovative, effortless and accessible cosmetics for every woman.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics