Consumer trust in an Internet store

Sirkka L. Jarvenpaa; Noam Tractinsky; Michael Vitale
January 2000
Information Technology & Management;Mar2000, Vol. 1 Issue 1/2, p45
Academic Journal
The article focuses on the study which investigates the reasons for consumer's trusting on Internet for shopping and the significance of this consumer's trust on the Internet stores. It discusses the relationship perspective of Internet consumer commerce and the concept of trust. It also presents several implications for Internet merchants.


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