TITLE

Consumer trust in an Internet store

AUTHOR(S)
Sirkka L. Jarvenpaa; Noam Tractinsky; Michael Vitale
PUB. DATE
January 2000
SOURCE
Information Technology & Management;Mar2000, Vol. 1 Issue 1/2, p45
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the study which investigates the reasons for consumer's trusting on Internet for shopping and the significance of this consumer's trust on the Internet stores. It discusses the relationship perspective of Internet consumer commerce and the concept of trust. It also presents several implications for Internet merchants.
ACCESSION #
9778036

 

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