Straight Talk

Preston, Douglas
September 2014
Skin Deep;Sep/Oct2014, Vol. 12 Issue 5, p10
The article offers tips on how newly licensed skin care professionals or estheticians can develop a clientele, confidence, and experience in their practice. Tips discussed include the need to consider what employers want, importance of having enough patience and faith, and the possibility of starting one's own practice.


Related Articles

  • THE POWER OF BEING ORIGINAL. Parentini, Lynn // Skin Deep;Jan/Feb2014, Vol. 12 Issue 1, p30 

    The article focuses on the things which must be considered by estheticians for the creation of an original identity for their practice. It says that estheticians must regard the creation of a signature service which is reflecting the desired personal image. The skin care business can be expanded...

  • Spa in the Spare Room. Jones, Rebecca // Skin Deep;May/Jun2014, Vol. 12 Issue 3, p11 

    The article presents information on Lugeinia Vaughns who runs a spa at her home. She states that she loves earning from her home because it gives her freedom to be flexible enough to give time to her family. Secondly, it also keeps her free from the tension of paying rent for the space she uses...

  • A Date with Destiny. Gaston, Denise // Skin Deep;Mar/Apr2016, Vol. 14 Issue 2, p52 

    The article offers marketing and branding tips for estheticians. It suggests ways on how to look professionals and create a positive perception among clients, especially in social media. It recommends the use of social media and website to promote products and services, and broaden connections....

  • Maximize Your Waxing Profits. Enos, Crickett // Skin Deep;May/Jun2013, Vol. 11 Issue 3, p12 

    The article offers the author's insights regarding the profitability waxing services for estheticians. The author mentions several necessities to invest in starting a waxing business including liability insurance, synthetic gloves, and wax. She also mentions several types of services which...

  • The Emotional Connection. Ruberto, Linda // Skin Deep;Mar/Apr2015, Vol. 13 Issue 2, p24 

    The article focuses on the role of branding in attracting clientele in a salon or spa business. It discusses emotional branding as the creation of brands that appeal directly to the emotional state, aspirations and needs of a consumer. It cites the things that can help the said business...

  • The Main Event. Crete, Lori // Skin Deep;Mar/Apr2016, Vol. 14 Issue 2, p44 

    The article offers seven steps to creating and hosting a spa party. It recommends online booking and email platforms that can be used in listing existing and potential clients. Before selecting a date for the event, estheticians should visit their clients from work to home. It suggests ways to...

  • The Beauty of Weddings. Ruberto, Linda // Skin Deep;Mar/Apr2013, Vol. 11 Issue 2, p12 

    The article discusses how estheticians can break into the wedding industry. Topics include the challenge of handling professional makeup on the wedding's location, the need for those desiring to become professional makeup artist to take specialty education, and the importance of touch-up makeups...

  • Little Extras. Templeton, Tara // Skin Deep;Sep/Oct2013, Vol. 11 Issue 5, p16 

    The article offers the author's insights on marketing add-on treatments of salons. The author mentions that setting prices of add-on treatments should be based on the willingness of clients to spend money for the extra services being offered. The author presents several add-on services including...

  • Email Marketing. Kordek, Andrew // Skin Deep;May/Jun2012, Vol. 10 Issue 3, p26 

    The article offers guidelines to skin care professionals on how to create a successful email marketing program. The benefits of email are discussed, including profitability and measurability. It suggests choosing the key performance indicators (KPI) for the campaign and provides some examples of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics