Sharma, Nidhi
December 2013
Golden Research Thoughts;Dec2013, Vol. 3 Issue 6, p1
Academic Journal
In our fast paced technology driven industrial environment organizations compete fiercely for market share. While some organizations are able to achieve growth through internally driven innovation, others resort to acquisitions and mergers. Organizations are particular about due diligence that relate to areas of technology, operations and finance but often miss assessing cultural issues that stem from the human factor. This article discusses the pressures that result in organizations taking the short route to growth with relevant examples from the industry to drive home the importance of softer aspects like cultural compatibility in the long term interest of the organization.


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