Should design shops specialize or go after the broad market?

Marlatt, Andrew
November 1997
Network World;11/10/97, Vol. 14 Issue 45, p39
Trade Publication
Discusses the focus and specialization issues faced by web site design shops. Advantages of concentrating on specialized fields; Significance of marketing approaches to specialization plans; Tips on specialization; Effects of overspecialization on business opportunities.


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