TITLE

Breakfast champions

AUTHOR(S)
Turcsik, Richard
PUB. DATE
May 2003
SOURCE
Progressive Grocer;5/1/2003, Vol. 82 Issue 7, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the strategy of cereal manufacturers to make cereals relevant to consumers; Reasons for the decline in sales of breakfast cereals in 2002; Increase in merchandising for the ready-to-eat cereal category; Information on Profit- Plus Program of Malt-O-Meal.
ACCESSION #
9769462

 

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