Breakfast champions

Turcsik, Richard
May 2003
Progressive Grocer;5/1/2003, Vol. 82 Issue 7, p69
Trade Publication
Deals with the strategy of cereal manufacturers to make cereals relevant to consumers; Reasons for the decline in sales of breakfast cereals in 2002; Increase in merchandising for the ready-to-eat cereal category; Information on Profit- Plus Program of Malt-O-Meal.


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