TITLE

'Wal-Mart-proofing' the store

AUTHOR(S)
Turock, Art
PUB. DATE
May 2003
SOURCE
Progressive Grocer;5/1/2003, Vol. 82 Issue 7, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the lessons of strategic value innovation Wal-mart has used to become the top retailer in the U.S. Consumers that are not the target market of Wal-Mart; Information on mass customization of Wal-Mart; Elements of Wal-Mart's business model.
ACCESSION #
9769460

 

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