MindShare comes to life with Group M and new business

Darby, Ian
April 2003
Campaign;4/24/2003, Issue 17, p11
Trade Publication
This article focuses on two big news events related to the business activities in MindShare. First, WPP's plans to form a global media parent company (Group M) became public. MindShare's global chief executive, Irwin Gotlieb, was shunted over to run the parent group while Dominic Proctor, MindShare's UK-based chief operating officer, was handed the MindShare reins. Meanwhile, MindShare's UK operation was celebrating the capture of the 10 million pounds Nestle coffee business.Undoubtedly a great win and a big blow for Universal McCann. Critics of the WPP behemoth would argue that Nestle came just in time. MindShare's domestic new-business win rate was slower than a dyslexic speed-reading contest — it won Hutchison and Heineken in the mists of last year but precious little since. However, getting the Nestle account in the bag with the possibility of some large pitches coming up, could be just the catalyst MindShare needs.


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