TITLE

The 'just Martha' tour opens in Miami

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
May 2003
SOURCE
Home Textiles Today;5/12/2003, Vol. 24 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Martha Stewart's national tour to promote the launch of the furniture and floor covering products of her better-end signature collection in the U.S. Attribution of the marketing tour as Stewart's way of countering bad publicity and sagging results of her signature lines; Mission to win back her customers, readers and devotees.
ACCESSION #
9753022

 

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