Industry must use best practice for SMS if it is to avoid junk label

Allen, Antony
April 2003
Precision Marketing;4/18/2003, Vol. 15 Issue 27, p14
Examines the use of short messaging service (SMS) in marketing. High response rates of SMS; Need for marketers to fully commit to keeping customer data up-to-date before sending text messages to customers; Need to screen the data against relevant suppression files to ensure the data is solid.


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