TITLE

Brand Management

PUB. DATE
December 2013
SOURCE
Management - AMA;2013, p1
SOURCE TYPE
Report
DOC. TYPE
Article
ABSTRACT
The article discusses brand management, focusing on the impact of social media and customer feedback on marketing. Topics include maintaining consistency across brands; developing an overarching marketing strategy; and social media tools such as crowdsourcing and utilizing employees' social media presence in marketing efforts.
ACCESSION #
97475511

 

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