TITLE

Creative

PUB. DATE
December 2013
SOURCE
Creative;2013, p1
SOURCE TYPE
Report
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of digital technology on the field of advertising, focussing on the integration of business functions with the creative process. Topics include content marketing; the impact of search engine optimization and social media; digital visualization; and the impact of customer analytics and big data.
ACCESSION #
97475172

 

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