TITLE

Legos, Tinker Toys and Facebook’s ‘Emotional Contagion’

AUTHOR(S)
SCHULTZ, DON E.
PUB. DATE
August 2014
SOURCE
Marketing News;Aug2014, Vol. 48 Issue 8, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author discusses marketing communications theory and whether consumer behavior can be managed. Topics include a study conducted by social networking website Facebook on massive scale emotional contagion that was published in the “Proceedings of the National Academy of Sciences of the United States of America” in March 2014, marketing communications' use of linear models and linear thinking, and the author's view that emotions have an impact on consumer behavior.
ACCESSION #
97458691

 

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