TITLE

Behavioral Intention and Satisfaction with 3G Technology among Students in Somalia: A Structural Equation Modeling Study

AUTHOR(S)
Yusuf Dhaha, Ismail Sheikh; Sheikh Ali, Ali Yassin
PUB. DATE
December 2014
SOURCE
World Applied Sciences Journal;2014, Vol. 32 Issue 2, p243
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Third generation mobile telecommunication technology (3G) was widely adopted. It has become an essential part of the today's activities for considerable segments of populations in the world. Theoretically driven by unified theory of acceptance and use of technology, the current study investigates the factors underlying behavioral intention and satisfaction with 3G technology among students in Somalia. By employing stratified random sampling, this study collected the data from 395 students in a private university in Somalia. The structural equation modeling (SEM) approach was employed to analyze and test the hypothesized model. The results of SEM suggested that behavioral intention to adopt 3G mobile technology has been positively influenced by social influence, performance expectancy, effort expectancy and perceived expense, whereas performance expectancy, social influence and behavioral intention were determinants of students' satisfaction with the 3G mobile technology. Limitations, theoretical and practical implications were discussed.
ACCESSION #
97397440

 

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