Impact of Demographic Factors on Mutual Fund Investments in South India

Nithya, D.; Krishnan, Rajeswari
July 2014
Australian Journal of Basic & Applied Sciences;Jul2014, Vol. 8 Issue 10, p158
Academic Journal
This study explored the influence of demographic factors when making investment decisions in mutual funds. Mutual fund investment is somewhat less risky investment than direct investing in capital market. The investors are taking decisions on the basis of prevailing information in capital market, family and other sources of investment. The investors were made investments after careful investigation on all available information. This study utilized data from 100 respondents at various places in South India. The data for the study had been collected through personal interview with the investors by the providing questionnaire. Questionnaire was designed with the intention of collecting personal data, factors influencing investment decisions, risk preference of mutual fund investors and portfolio suitability for the mutual fund investors. The collected data were tabulated properly and analyzed with percentage analysis, principal component factor analysis, and multiple regression linear analysis, t-test and chi-square test. This study revealed that demographic factors mainly influence on mutual fund investment decisions.


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