TITLE

Azteca America takes bold step

AUTHOR(S)
Wentz, Laurel
PUB. DATE
May 2003
SOURCE
Advertising Age;5/12/2003, Vol. 74 Issue 19, pS-4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the kick-off of Hispanic advertising with the first presentation from Azteca America and Ricardo Salinas Pliego, the Mexican billionaire who owns Mexico's No. 2 network, TV Azteca. In the U.S., Spanish-language television is dominated by Univision, with about 80 percent of the market. After adding stations in Miami, Florida and New York, Azteca has been able to pick up advertisers including Procter & Gamble.
ACCESSION #
9736483

 

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