Domestic travelers dinning Preferences; a study on Indian Domestic tourists visiting Agra-Mathura

Kumar Tripathi, Vivek
March 2014
International Journal of Educational Research & Technology;Mar2014, Vol. 5 Issue 1, p99
Academic Journal
Travel and Tourism industry started growing with rapid pace from late 90s in India. Major factors contributing towards the growth includes rise of affluence, infrastructure development and support, awareness among the generation, adventurous spirit and government and non governmental agencies and organizations realizing the importance of tourism potential in facilitating GDP. Growth of tourism industry has led to the development of various subsidiary industries including hotels and restaurants. The present study is undertaken in one of the major tourism destination o f north India Agra-Mathura region of Uttar Pradesh state on 200 domestic travelers to understand traveler's behavior towards hotels for dinning. Factors influencing travelers choice of dinning varies from international to regional to local brands of hotels and restaurants but majorly classified into two broad categories brand factor and travelers factor. The study identified major brand motivational factor includes perceived quality of food, ambience of hotel and brand image and travelers factor includes- reference, familiarity and accessibility.


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