TITLE

New Las Vegas ad blitz gets down to business

AUTHOR(S)
Velotta, Richard N.
PUB. DATE
July 2014
SOURCE
Las Vegas Business Press (10712186);7/21/2014, Vol. 31 Issue 29, pP4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article unveils the advertising campaigns by the Las Vegas Convention and Visitors Authority (LVCVA) to promote the city of Las Vegas, Nevada as a location for conventions, trade shows, and corporate meetings. Comments from Cathy Tull, senior vice president of marketing at the LVCVA, about the goal of the campaigns are presented. It describes the campaign called "Entertain You."
ACCESSION #
97243949

 

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