MEDIA BINGEING: A QUALITATIVE STUDY OF PSYCHOLOGICAL INFLUENCES
- Baxters uses social media to gain soup market share. Bearne, Suzanne // Marketing Week;10/27/2011, Vol. 34 Issue 43, p4
The article reports on the move of Baxters to use social media as part of its 5 million-pound marketing campaign to increase its share in the soup market in Great Britain.
- If two screens are the future of TV advertising, how do I make the most of it? Cashmore, James // Marketing (00253650);9/12/2012, p19
The article opines the future of television (TV) advertising should include opportunities for TV viewers, who research found use their smartphones and go online while watching TV, to engage with a company's brand online.
- Broadcasters, retailers: together, or apart? Cooper, Jim // Broadcasting & Cable;3/28/94, Vol. 124 Issue 13, p61
Reports on discussions on the advertising market at the Television Bureau of Advertising conference in Las Vegas, Nevada on March 1994. Competition for retail advertising revenues from cable television; Response of retailers to direct approaches.
- BSkyB enables shopping via iTV ads. Jones, Gareth // New Media Age;10/6/2005, p1
This article reports on the television-commerce initiative to be launched by BSkyB. Television viewers will be able to use their remote control to purchase the products they see advertised on screen. Retailers and brand owners are expected to be quick to take advantage of the interactive...
- Carabou puts focus on national pride. Mulchand, Sangeeta // Media: Asia's Media & Marketing Newspaper;3/26/2004, p5
Carabou Daeng has once again made Thai identity and national pride the focus of a television commercial, repeating a formula that has sent its advertisements time and again to the top of the recall charts. The 45-second TVC "Likay Chuaychart," focuses on a likay troupe, whose performances of...
- How to Win Over Dual-Screen Consumers. Koeppel, Peter // Response;Mar2013, Vol. 21 Issue 6, p55
The author discusses ways on how direct response (DR) marketers attract dual-screen customers in the U.S. He reflects on the idea of Herbert Krugman that television advertising needs frequency in 1965. He explores the adaptability of Krugman's idea, particularly when consumers no longer rely on...
- Optimize ROI With Symbiotic DRTV and Online Video. Kerry, Barbara L. // Direct Marketing News;May2014, Vol. 36 Issue 5, p18
The article focuses on how direct response television (DRTV) marketers balance TV and online video. It says that 30-, 60-, and 120-second DRTV spots are designed for television as attention-getting devices, while microsites are created to further the consumer experience. It states that...
- "Per-Inquiry" DRTV and the Internet. Roark, Carlton // Response;Dec2004, Vol. 13 Issue 3, p40
This article reports that DRTV spots and infomercials are now increasingly opting to order via the Internet instead of the inbound number. This creates an ominous problem for cable TV operators who offer "per-inquiry" DRTV media because in most instances the only orders being accounted for by...
- Mullen's Latest Nextel Work Is a Parting Gift. // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22
It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...