New Role for the CPO: Orchestrating the End-to-End Value Chain

Spiller, Peter; Barilla, Diego
July 2014
Supply Chain Management Review;Jul/Aug2014, Vol. 18 Issue 4, p27
Trade Publication
The article focuses on need of outsourcing and orchestration in business for overall value-chain performance. Topics discussed include higher earnings before interest and taxes (EBIT) margins of the firms, need to improve end-to-end orchestration, and role of chief procurement officer (CPO) in supply chain management. It also presents views of A.G. Lafley of consumer goods firm Procter & Gamble Co. on the same. INSET: Orchestrator's Checklist.


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