Mass makeup

Tarnowski, Joseph
April 2003
Progressive Grocer;4/15/2003, Vol. 82 Issue 6, p62
Trade Publication
Looks at the cosmetics category in the grocery channel. Growth signs for the category; Challenges facing manufacturers in addressing the retail mass audience; Benefits of the merchandising unit offered by the Cover Girl brand of Procter & Gamble Co.; Scope of the packaging scheme developed by CCA Industries Inc. for its Nutra Nail treatment products.


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