TITLE

Words of comfort

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
April 2003
SOURCE
Progressive Grocer;4/15/2003, Vol. 82 Issue 6, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the greeting cards segment of the U.S. grocery industry Factors driving retail spending; Challenges facing grocers with the category; Key to boosting greeting card sales; Advantages of the Sinceramente Hallmark brand launched by Hallmark; Strategies for managing the greeting cards category.
ACCESSION #
9715662

 

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