The challenge of branded beef

Moeller, Robert J.
April 2003
Progressive Grocer;4/15/2003, Vol. 82 Issue 6, p57
Trade Publication
Deals with branding and consumer-related issues facing the beef industry and supermarket trade. Opportunity presented by consumers' feelings of anxiety and uncertainty in buying beef to marketers and store brands; Factors motivating consumers' beef purchases; Reactions to beef branding; Issues to consider about beef branding for supermarkets.


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