TITLE

The challenge of branded beef

AUTHOR(S)
Moeller, Robert J.
PUB. DATE
April 2003
SOURCE
Progressive Grocer;4/15/2003, Vol. 82 Issue 6, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with branding and consumer-related issues facing the beef industry and supermarket trade. Opportunity presented by consumers' feelings of anxiety and uncertainty in buying beef to marketers and store brands; Factors motivating consumers' beef purchases; Reactions to beef branding; Issues to consider about beef branding for supermarkets.
ACCESSION #
9715661

 

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