A Heuristic for Defining the Purpose of a Client's WWW Site

Cubbison, Laurie; Worley, Rebecca B.
December 1997
Business Communication Quarterly;Dec97, Vol. 60 Issue 4, p95
Academic Journal
This article looks at a set of questions to be used as heuristics when business students decide whether, and how, to develop a web site for a client. Students must first determine the purpose of the client's web site. If the client is a business with a particular product to sell, such as a software firm, then the rhetorical focus of the site will be the products, sales, and marketing of the company. However, if the client is a federally funded research project located on campus, the client will be more interested in publishing its information to particular audiences than in selling a product.


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