When MTV Goes CEO

Keaveney, Susan M.
September 1997
Marketing Management;Fall97, Vol. 6 Issue 3, p21
The article discusses Generation X employees, contemplating on a situation where they are to be appointed as chief executive officers. According to early studies, these workers are arrogant, uncommitted, unmanageable slackers--disrespectful of authority, scornful of paying dues--tattooed and pierced youths who "just don't care." On the other hand, the author has likewise presented their qualities which might be valued by service oriented firms. As a conclusion, the author poses some questions that remained unanswered: Will their anger inspire them to responsible environmental stewardship? Will their disgust stimulate ethical corporate leadership? Will their experiences as the forgotten generation motivate them to create supportive corporate cultures? Will their experiences as a marginal group help them to envision, and sponsor, corporate cultural diversity?


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