TITLE

The rates of launches

AUTHOR(S)
Smith, Brett C.
PUB. DATE
December 1997
SOURCE
Automotive Manufacturing & Production;Dec97, Vol. 109 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on product launches in the automobile manufacturing industry. Effect of a slow launch to the cost; Observation on companies undergoing changes in their launch process; Development of each company's estimates on the trade-offs involved in a product launch.
ACCESSION #
9712152730

 

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