TITLE

Hiring woes? Consider $$

PUB. DATE
December 1997
SOURCE
Advertising Age;12/8/1997, Vol. 68 Issue 49, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the difficulties faced by American advertising agencies in attracting and recruiting talented professionals. The top two reasons for the difficulties are the downsizing of agencies during economic downturns and the lower level of salaries offered in the industry. The salary of a new graduate getting into the financial community is much higher than the salary of an assistant media planner or an assistant account executive in the advertising field.
ACCESSION #
9712142075

 

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