TITLE

The testimonial: Use with extreme caution

AUTHOR(S)
Mahoney, Sarah
PUB. DATE
October 1997
SOURCE
Sell!ng;Oct97, Vol. 5 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the advantages of using testimonials as a selling tool. Caution needed for salespersons using testimonials; Importance not to take advantage of customers by asking them to testify too frequently. INSET: The case for testimonials (sometimes they work)..
ACCESSION #
9712124406

 

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