The testimonial: Use with extreme caution

Mahoney, Sarah
October 1997
Sell!ng;Oct97, Vol. 5 Issue 3, p10
Trade Publication
Discusses the advantages of using testimonials as a selling tool. Caution needed for salespersons using testimonials; Importance not to take advantage of customers by asking them to testify too frequently. INSET: The case for testimonials (sometimes they work)..


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