Overcome skepticism, bit by bit

Wiesendanger, Betsy
December 1997
Sell!ng;Dec97, Vol. 5 Issue 5, p15
Trade Publication
Focuses on AT&T account executive Charlotte Brantley's strategies in creating a Web site for the Jarke Corp. Identification of the features necessary in the Web site through a survey; Proposal to allocate money for the testing of the home page; Benefits of the site to Jarke Corp.


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