Mutual fund investors aren't so lazy after all, study finds

Kruger, Daniel
November 1997
Bond Buyer;11/20/97, Vol. 322 Issue 30277, p6
Trade Publication
Presents the results of Marketing Matrix Inc. executive Marcia Selz's study on the attitudes of mutual fund investors. Identification of attitudinal gaps between fund professionals' expectations of investor behavior and the reality; Importance of staying tune with investor attitudes to maximize the effect of marketing efforts.


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