Taking the thrills and spills out of pay policy

Perkins, Stephen
November 1997
People Management;11/06/97, Vol. 3 Issue 22, p53
Discusses the necessity for companies to have clear-cut goals for the effectiveness of their incentive award programs. Relationship of reward programs to the corporate overall strategy; Inadequacy of simply relying on budget-driven financial indicators; Case study on the firm Cordiant marketing group. INSET: Linking reward to corporate strategy..


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