TITLE

Ad group buys up event outfit

PUB. DATE
October 1997
SOURCE
Marketing Event;Oct97, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the purchasing of Barnett Fletcher Promotions (BFB), an event marketing company by McCann Erickson company. Renaming of BFP; BFB as one of the best experential marketing companies in Europe.
ACCESSION #
9712103766

 

Related Articles

  • McCann creates new management company. Cardona, Mercedes M. // Advertising Age;9/22/1997, Vol. 68 Issue 38, p2 

    The article reports on the decision of McCann-Erickson Worldwide to change its name to McCann-Erickson WorldGroup to reflect the goal of raising other marketing disciplines to the level of traditional advertising. McCann-Erickson WorldGroup consists of seven companies, each focused on a...

  • McCann adds creatives. Kim, Hank; McMains, Andrew // Adweek Eastern Edition;8/31/1998, Vol. 39 Issue 35, p6 

    Reports that McCann-Erickson in New York City, New York, has hired three staffers to help on accounts such as MasterCard, Gateway, and Marriott. Chris Van Oosterhout's recruitment for the MasterCard business; Sherry Pollack as senior creative director; Lisa Mirchin's recruitment for the Ferrero...

  • Why McCanns chose Holland. Yates, Karen // Campaign (UK);07/04/97, Issue 27, p10 

    Reveals the reasons behind McCann-Erickson's selection of Amsterdam, Holland for the launching of an additional advertising agency. Absence of competition in the area; Saturation of creative talents in Scandinavia; Establishment of a `virtual' agency in Amsterdam for French companies to entrust...

  • McCanns searches for merger partner to boost Scots shop.  // Campaign (UK);07/11/97, Issue 28, p2 

    Reports on McCann-Erickson Worldwide's search for a merger partner to bolster its Scottish agency. Company's loss of the Theakston beer account.

  • McCanns launches shop to expand its healthcare offering.  // Campaign (UK);07/11/97, Issue 28, p6 

    Reports on McCann-Erickson's plan to launch a specialist agency in London, England to help build its healthcare business in the United Kingdom and across Europe.

  • What I wear.  // Adweek Western Edition;09/29/97, Vol. 47 Issue 39, p23 

    Profiles MacCann-Erickson director of account planning, Ed Cotton. Information on the type of clothes he wears; Who they are designed by; Views of Cotton.

  • McCann-Erickson shows steady growth. Rodriguez, Sandra D. // Caribbean Business;9/16/1993, Vol. 21 Issue 37, p56 

    Reports on the steady growth of McCann-Erickson Corp. Acquisition of accounts in 1993; Impact of growth leading to hiring of additional personnel; Result as talented creative team.

  • Mejia transferred to McCann's Colombia office.  // Caribbean Business;9/11/1997, Vol. 25 Issue 36, p32 

    Reports that Colombia-born Paul Mejia, president of McCann-Erickson has been transferred to the company's Colombia office. Who will replace Mejia; What was his most recent coup; Information on other transfers.

  • McCanns revamps account structure.  // Campaign (UK);01/09/98, Issue 2, p2 

    Focuses on McCann-Erickson's creation of its own internal market in which account groups will complete with each other for the right to handle incoming business. Description of the grouping created to handle accounts; Comment by Ben Langdon, chief executive officer of McCanns; Details of the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics