TITLE

Marketing Briefs

PUB. DATE
June 1997
SOURCE
Marketing Management;Summer97, Vol. 6 Issue 2, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports developments related to marketing in the United States. Availability of electronic learning experiments for marketers on the MELNET Web site; Theme and schedule of the Texas A&M University's Center for Retailing studies 15th annual symposium; Predictions of agencies on the growth of Web commercials.
ACCESSION #
9712062992

 

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