TITLE

Deejays' chatter brightens tub cleanser's prospects

AUTHOR(S)
Ballon, Marc
PUB. DATE
December 1997
SOURCE
Inc.;Dec97, Vol. 19 Issue 18, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign of Automation's for its bathroom cleanser called Clean Shower. Work of Paul Porter in creating a unique radio advertising campaign; Use of radio deejays; Success of the product; Competition; Comments from Porter.
ACCESSION #
9712040057

 

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