TITLE

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AUTHOR(S)
G.S.V.
PUB. DATE
September 1997
SOURCE
Automotive Manufacturing & Production;Sep97, Vol. 109 Issue 9, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves on two books which tackle the importance of intangible assets in the financial success of companies. Comparison of Ford Motor Co. and Microsoft Corp. in `The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets,' by Karl Erik Sveiby; Intelligence as an asset in `Intelligence Capital: The New Wealth of Organizations,' by Thomas A. Stewart.
ACCESSION #
9712036295

 

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