Taking Technology to the Next Level

Hansch, Tom
October 1997
Journal of Financial Planning;Oct97, Vol. 10 Issue 5, p112
Academic Journal
The article focuses on new advances in the financial planning process that have led to more interactive techniques. Financial planning presentation software has advanced to some of the most sophisticated levels ever. In the past few years, new advances such as multi-platform programs like Windows 3.1 and Windows 95 have provided more flexibility and options for growth to those in the industry. New advances in the financial planning process have led to more interactive techniques. One of the newest applications is the use of audiotapes to guide clients through the fact-finding process. A planner can give clients self-directed audiotapes that take them through part of the data collection process. The Internet is another avenue for increased interaction between the planner and client. In addition, a Web site is a perfect vehicle for potential customers and existing clients to communicate with planners. Finally, using multimedia as a point of differentiation during recruiting and strategic alliance negotiations can lead to the addition of talented staff and important partners.


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