October 1997
Journal of Financial Planning;Oct97, Vol. 10 Issue 5, p23
Academic Journal
The article presents the results of a survey to determine the readers of the "Journal of Financial Planning," which was conducted on August 25, 1997. The intent with this survey is to conduct an informal poll to determine whether the readers are with various issues. Results do not meet standards for statistical validation. The initial survey was sent by broadcast fax to 889 readers and it received 108 acceptable returns, a response of 12.15 percent. The June 1997 issue of the Journal also discussed the customization of client service through technology by using approaches such as e-mail, voice mail, Web chat room, etc. Planner concerns about the availability of quality comprehensive financial planning software was also reviewed in the June 1997 issue of the Journal.


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