Giving Smarter

October 1997
Journal of Financial Planning;Oct97, Vol. 10 Issue 5, p19
Academic Journal
The article presents information pertaining to charitable contributions made by the American Association of Fund-raising Counsel Trust for Philanthropy. Total gifts were $150.7 billion, 80 percent of that contributed by individuals. The report attributed much of the growth to a strong economy and stock market. Hospitals, health organizations, the arts, and cultural and humanities organizations took the biggest chunk of the increased giving. Another report, however, by the National Commission on Philanthropy and Civic Renewal, established in 1996, thinks that much of the charitable giving is being wasted. There are however, some criticisms: giving is haphazard, unplanned and non-strategic; many large philanthropies and charities compete with deserving local charities; some charities are too dependent on government; charities should not simply try to "fill the gaps" left by government; charities need a "laser-like" focus on discreet, tangible problems and measure actual results, not simply raise money.


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