TITLE

Car traders rally to find graduates

AUTHOR(S)
Welch, Jilly
PUB. DATE
October 1997
SOURCE
People Management;10/9/1997, Vol. 3 Issue 20, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how major manufacturers and dealership in the motor industry struggle to change graduates' unfavourable perception of car traders and raise the caliber of managers in dealership. Several manufacturers and dealerships that join forces to change graduates' perceptions of car traders; Features of the Autoroute initiative launched at the 1997 London motor show; Reaction of most dealerships to the initiative.
ACCESSION #
9711262409

 

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