Expanding CD-ROM product life and channels: Creating
- My life in multimedia: Part II. Freeman, Michael // Photo District News;Oct95, Vol. 15 Issue 11, p50
Part II. Discusses the author's experiences during the start of his multimedia company. Challenges of the multimedia business; Increasing demand for CD-ROMs; Increasing number of CD-ROM titles being published in the United States; Difficulty of marketing CD-ROMs effectively; Steps in marketing...
- Multimedia software a hot holiday seller. Gillen, Marilyn A. // Billboard;1/7/95, Vol. 107 Issue 1, p6
Reports on the increase in the demand for personal computers (PC) with CD-Rom drives in 1994. Predictions of International Data Corporation; Demand for multimedia computers; Demand for software publishers.
- A CD-ROM developer's toolkit: Doug Houseman reveals what... Banet, Bernard // Seybold Report on Desktop Publishing;1/22/96, Vol. 10 Issue 5, p3
Opinion. Looks at the development of CD-ROM software from Doug Houseman's point of view. Complexity of developing software; What Houseman's toolbox contains; Suggestions made. INSETS: Selecting tools that support a repeatable process.;Essentail utilities and hardware..
- Taking (some of) the mystery out of CD shopping. Furger, Roberta // PCWorld;Jun95, Vol. 13 Issue 6, p27
Features shopping trends, consumer complaints and information concerning CD-ROMs and related products. Bug-ridded CD-ROM game released by Disney last December 1994; Trends in CD-ROM shopping; CD-ROM rentals; Complaints against the International Upgrade Source; Intuit's problems with TurboTax...
- Getting down to business: Making new media publishing work. Bowers, Richard A. // CD-ROM Professional;Oct95, Vol. 8 Issue 10, p118
Focuses on tools and resources for CD-ROM marketing. General publication resources; Periodicals for publishers; Book-based resources; Institutional go-to sources.
- The four `c's of in-store promotions: Clarity, continuity, call-to-action, and...consultants. Walker, Becki // CD-ROM Professional;Oct96, Vol. 9 Issue 10, p118
Deals with marketing of compact disc read-only memory titles. In-store promotions; Consultant-hiring caveats.
- Retail. McCullaugh, Jim // Billboard;8/7/93, Vol. 105 Issue 32, The World of... pI-10
Looks at the growth of the compact disc read-only-memory (CD-ROM) consumer market. Reasons for this growth; Key factors in success in multimedia software; Rental options; Problems encountered.
- The key to purposeful CD-ROM title P.R.: Off-the-disc promotions. Meier, Pat // CD-ROM Professional;Nov96, Vol. 9 Issue 11, p113
Offers advice on promoting CD-ROM titles. Integration of the Internet into a title's content; Development of a Web site that complements the title; Online tips for game titles; Print promotion; Holiday gift guides of magazines; Target audience for print-based media; Use of off-the-disc methods...
- Massaging the market. Oda, Stephanie; Sanislo, Glenn // Publishers Weekly;9/4/1995 Supplement, Vol. 242 Issue 36, pS73
Discusses trends in distribution of multimedia products in the United States. Education of bookstore personnel on how to sell CD-ROMs; Drop-off from 1994 sales; Quality and bundling issues; Need to build up customer awareness about CD-ROMs; Value of in-store demonstrations; Pricing technique.