Communicating with AG retailers...efficiency matters!

Finegan, John
November 1997
Agri Marketing;Nov/Dec97, Vol. 35 Issue 10, p37
Trade Publication
Discusses the results of a study which was conducted in an to discuss the best method of communication with agricultural applicatiors. Description of custom applicators; Which methods of information delivery were preferred; Details on data collected; What was revealed; Analysis of data collected.


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