Study shows multiple uses of public relations research by trade associations

Bernat, Janis
November 1997
Agri Marketing;Nov/Dec97, Vol. 35 Issue 10, p36
Trade Publication
Discusses the results of a study which revealed that the trend in public relations is to focus on the importance and reliability of research. What previous studies revealed; Reason for the use of public relation research; Details on its use as a publicity tool and a planning tool.


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