TITLE

Study shows multiple uses of public relations research by trade associations

AUTHOR(S)
Bernat, Janis
PUB. DATE
November 1997
SOURCE
Agri Marketing;Nov/Dec97, Vol. 35 Issue 10, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the results of a study which revealed that the trend in public relations is to focus on the importance and reliability of research. What previous studies revealed; Reason for the use of public relation research; Details on its use as a publicity tool and a planning tool.
ACCESSION #
9711173042

 

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