Understanding your role in helping market researchers choose methodology will increase your odds

Coakley, Debbie
November 1997
Agri Marketing;Nov/Dec97, Vol. 35 Issue 10, p28
Trade Publication
Focuses on the efforts of market researchers in finding the most appropriate way of launching a herbicide, through the use of a survey. Role of individuals in giving ideas on the best methodology to be used; Information being sought by the survey.


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