TITLE

Raising the bar on customer satisfaction

AUTHOR(S)
Simon, Karen
PUB. DATE
November 1997
SOURCE
Agri Marketing;Nov/Dec97, Vol. 35 Issue 10, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses customer satisfaction and its importance to successful marketing. How best to measure customer satisfaction; Advice on how to create customer relationships; Goals of the Center for Agricultural Business at Purdue University for agribusiness managers. INSET: Customer satisfaction video series developed in response to...
ACCESSION #
9711173030

 

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